Here Are 4 Key Metrics Google Analytics Can Measure

Submitted by J. Timothy King on Wed, 11/05/2008 - 04:00

If you measure nothing else about your website, keep an eye on these 4 metrics:

  1. The conversion rate of your ads. That is, for each person who clicks on one of your ads, what percentage of them take action?
  2. The cost per conversion of your ads. That is, on average, how much do you pay in ad costs for each person who takes action?
  3. Where prospects leave your sales funnel. If you have a sequence of pages leading up to a sale, once someone begins down that path, why do they bail out?
  4. Which ads and landing pages in a split test perform better? Try two different variants of each ad and landing page, and find out which one has a higher conversion ratio.

Google Analytics is a free service that can measure all these things for you. It’s a very powerful service. Of course, that means it’s also complex. To demystify Google Analytics, start with ROI Revolution’s free email course, 7 Days to Success with Google Analytics.

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